WE ARE UNDEFEATABLE CAMPAIGN
original article by sportengland.org
Sport England is working with 15 leading health and social care charities to inspire and support those with long-term health conditions build physical activity into their lives
A major new campaign has been launched to support the 15 million people who live with one or more long-term health conditions in England.
We Are Undefeatable aims to help those with conditions such as diabetes, cancer, arthritis and Parkinson’s to build physical activity into their lives.
Below is the ” We Are Undefeatable campaign film” on YouTube
“We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better,” he added.
“This campaign forms part of a longer-term drive by Sport England to change cultural and social norms around long-term health conditions and physical activity.”
Juliet Bouverie, chief executive of the Stroke Association and lead campaign spokesperson, said the campaign was about enjoying being active on the good days and getting through the bad.
“People want to be more active because it improves their mood and wellbeing,” she said. “I’m hugely excited about helping more people living with a health condition feel that physical activity is possible, with lots of ideas about the ways that you can keep moving.”
The campaign will run across TV, radio and social media, encouraging people to visit www.weareundefeatable.co.uk and use #WeAreUndefeatable for inspiration and tips on how to get active in ways that suit them.
Campaign support packs are also being distributed to every GP surgery and community pharmacy in England as part of a wider programme to support healthcare professionals to promote physical activity to their patients.