This Girl Can is back with a new advert to encourage women to be active despite the challenges of coronavirus (Covid-19).
The campaign’s new video revisits some of the brilliant women who featured in January’s ‘Me Again’ film and introduces new stories from women who are working activity into their lives and routines as a result of the virus.
This girl can website: https://www.thisgirlcan.co.uk
International Women’s Day parkrun is all about celebrating female participation and we would love to welcome as many women and girls as possible to parkrun on Saturday 7 March.
In England #IWDparkrun will be supported by This Girl Can, a campaign created by our partner Sport England.
Women and girls are being encouraged to celebrate International Women’s Day by joining their local parkrun.
On Saturday 7 March, This Girl Can is teaming up with parkrun to put on hundreds of events across the UK to inspire and attract women.
On the day, aim to arrive 15-20 minutes before the start. parkruns start at 9:00 am in England & Wales, and at 9:30 am in Scotland & Northern Ireland.
So, this International Women’s Day parkruns across the UK will be showing their support with female volunteer teams, a brief for all newcomers, selfie frames and a suggested purple dress code.
Those already park running are encouraged to bring a female friend, colleague or family member along, and everyone is invited to join the celebration online at #IWDparkrun and #ThisGirlCan.
A dedicated page is live on the parkrun website to find out more about your local International Women’s Day parkrun, as well as information to help those taking part for the first time.
Find your nearest participating event using the map, locations in the link above with a This Girl Can logo have let us know that they will be hosting a special #IWDparkrun. Regardless of whether your local event is hosting an #IWDparkrun or not, every single parkrun event will welcome you with open arms. Click on any event to find out more information. You can see where to meet, a description of the course, facilities, and specific event team contact details if you’ve got any queries ahead of the day.
All you need to do is register here, then just turn up on the day with your printed barcode.
Read our blog to find out about how parkrun works and what to expect.
International Women’s Day parkrun is all about celebrating female participation and we would love to welcome as many women and girls as possible to parkrun on Saturday 7 March.
In England #IWDparkrun will be supported by This Girl Can, a campaign created by our partner Sport England.
Women and girls are being encouraged to celebrate International Women’s Day by joining their local parkrun.
On Saturday 7 March, This Girl Can is teaming up with parkrun to put on hundreds of events across the UK to inspire and attract women.
On the day, aim to arrive 15-20 minutes before the start. parkruns start at 9:00 am in England & Wales, and at 9:30 am in Scotland & Northern Ireland.
So, this International Women’s Day parkruns across the UK will be showing their support with female volunteer teams, a brief for all newcomers, selfie frames and a suggested purple dress code.
Those already park running are encouraged to bring a female friend, colleague or family member along, and everyone is invited to join the celebration online at #IWDparkrun and #ThisGirlCan.
A dedicated page is live on the parkrun website to find out more about your local International Women’s Day parkrun, as well as information to help those taking part for the first time.
Find your nearest participating event using the map, locations in the link above with a This Girl Can logo have let us know that they will be hosting a special #IWDparkrun. Regardless of whether your local event is hosting an #IWDparkrun or not, every single parkrun event will welcome you with open arms. Click on any event to find out more information. You can see where to meet, a description of the course, facilities, and specific event team contact details if you’ve got any queries ahead of the day.
All you need to do is register here, then just turn up on the day with your printed barcode.
Read our blog to find out about how parkrun works and what to expect.
This Girl Can is back with a brand-new TV advert to inspire more women and girls to take part in sport and physical activity. The advert, shows the raw, unfiltered reality of women exercising in whatever way that works for them.
Sports England are also launching a new This Girl Can fund – supported by Sure – to help local communities to fund projects that encourage women to get active.
Backed by funding from the National Lottery, local organisations and community groups can bid for grants from between £300 to up to £10,000.
For more information visit https://www.thisgirlcan.co.uk/community-fund/Open in a new window
original article sportengland.org
Lisa O’Keefe, our director of insight, hopes the advert will convince women they don’t need to be in shape or super confident in their bodies to take part.
“This Girl Can is about helping women feel confident, so they can overcome the fears about being judged that our research showed was stopping many from getting active,” she said.
“Since we launched five years ago, we’re seeing more relatable images in advertising and social media, but there’s a long way to go until women’s lives are being shown in a realistic way.
“We’ve designed the new adverts to show things we’re still not seeing – women using exercise to manage period symptoms or juggling motherhood – all while celebrating women of all shapes, sizes, abilities and backgrounds.”
Launched in 2015, This Girl Can has been working to address the significant gender gap found in sports and exercise, to build women’s confidence around being active, and help them meet the Chief Medical Officers’ guidelines.
Since it was launched, the campaign has already inspired more than 3.5 million women to act but there’s still a lot to do, with 40% of women aged 16 and over not active enough to get the full health benefits of sport and physical activity, compared to 35% of men.
The campaign was based on the insight that 75% of women say they want to do more sporting activities or exercise, but one of the unifying barriers found to be holding them back is a fear of judgement.
The new advert has been created on the back of new research by us that reveals 63% of women who see slim, toned bodies on social media sites say this has a negative impact on them.
Nearly a quarter (24%) who follow fitness influencers, say they make them feel bad about themselves, while less than a fifth (18%) of these women find fitness influencers relatable.
The campaign is calling for influencers, media and brands to feature more realistic and diverse imagery of women to promote sport and physical activity.
This January, This Girl Can also begins a new partnership with women’s deodorant brand Sure to reach even more women and inspire them to become active.
A limited-edition ‘This Girl Can’ Sure Advanced Protection anti-perspirant – designed with the This Girl Can team – is available to buy in major retailers across the UK.
The This Girl Can website also has a new and improved activity finder, supported by Sure, which will help women find accessible ways of getting active in areas close to them, so they can find something that fits with their lives.
We’re are also launching a new This Girl Can fund – supported by Sure – to help local communities to fund projects that encourage women to get active.
Backed by funding from the National Lottery, local organisations and community groups can bid for grants from between £300 to up to £10,000.
For more information visit https://www.thisgirlcan.co.uk/community-fund/Open in a new window
