Guide Dogs: By My Side Strategy
original article by guidedogs.org.uk
Our ambition is a future where every person with sight loss has the confidence and support they need to live their lives to the full. Our Future Direction and Strategy Overview explains how we aim to reach and support many more individuals over the next five years, from 200,000 people today, to 500,000 by 2023.
The problems we are here to solve
Despite the devastation caused by sight loss, 70% of adults receive no support within the first 12 months of diagnosis, and are likely to encounter poor education, high unemployment, depression, loneliness and financial insecurity throughout their lifetime.
The rise in the UK’s elderly population continues to impact social care. With shortages in funding, local authorities have prioritised the services they provide, leaving the third sector under great pressure to plug gaps.
Childhood sight loss is on the increase. There are around 35,000 children and young people living with a vision impairment in the UK. Some 80% of a child’s learning takes place using vision, and every day they go without support can affect their development.
Yet we know that the public does not find our charitable cause as engaging as other causes; people fail to relate to the issue and consequently we need to work much harder to build emotional connections with the public.
The majority of individuals with sight loss are likely to encounter high unemployment, depression, loneliness and financial insecurity throughout their lifetime.
More services for our customers
We will be led by the needs of our customers and will deliver services and support tailored to their specific needs.
By introducing new services, embracing new technologies, digitising some of the ways we provide services and collaborating with other charities and organisations, we will be able to support thousands more people living with sight loss than we do today.
- Canine services
- In-person services
- Online and telephone service
- Influencing and campaigning
Our wonderful dogs will remain at the heart of our organisation, and we will ensure we make the best use of each and every one of them by expanding the type of canine support we offer.
Our Ambition Strategy poster
Download the accessible version of the ambition poster.
Our purpose Strategy poster
Download the accessible version of the purpose poster.